Editorial Director

Rhino Entertainment, A Division of Warner Music Group, Burbank, CA

2009-PRESENT

Create, publish and syndicate content that entertains users and builds Rhino brand/artists via direct-to-consumer and social media platforms

Write, edit, post and proof content optimized for the web, long form and short form, including marketing copy, product descriptions, news articles, newsletters and blogs

Work with merchandising and marketing to optimize product and campaign content, email marketing campaigns

Manage a team of contributing writers

Develop content creation plans and maintenance schedules, style guides

Develop editorial workflow for publishing, approving, and removing content from sites

Perform usability testing of proposed content features

In-depth use of markup languages and search engine optimization

Creative Marketing Manager

Control Room, A Leading Producer and Distributor Of World Class Entertainment, Beverly Hills, CA

2006-2008

Developed creative marketing campaigns with partners (MSN, DirectTV, MediaFlo) – online, social media, street, grassroots, advertising

Developed program support with labels/artist management –  creating video assets, still photography coordination, supplying copy writing

Wrote copy and HTML for company website, partner sites, advertising

Developed scripting for MNTV program

Coordinated corporate identity – trade advertising, b2b presentations

Basic graphic design – headers, wallpaper, banners, widgets – for grassroots campaigns with community

Artist Management, Day to Day Manager

Benchmark Entertainment & Refused TV, Los Angeles, CA

2005 – 2006

Day-to-day management for various major label artists and producers, scheduled and budgeted recording sessions and tours

PR/Marketing – managed artist websites, coordinated press and marketing opportunities, sponsorships, videos

Creative Coordinator, New Business/New Media

Warner Brothers/Reprise Records, Burbank, CA

2003 – 2005

Wrote copy and HTML for email blasts, websites, viral pieces, ads, 3rd party sites

Developed artist/label merchandise lines; responsible for design process, manufacturing product, launching and marketing of online store

New Media Coordinator

Capitol Records, Hollywood, CA

2000 – 2003

Wrote copy and HMTL for email blasts, websites, viral pieces, ads, 3rd party sites

Developed creative marketing campaigns with artist managers, product managers, graphic designers, third party marketing companies and content providers

Online/offline tie-in marketing for Capitol artists and EMI catalog

Education

University Of California, Berkeley, B.A. Mass Communications, 2000

Richmond College, London, England, Concentration: Communications, 1998